The first thing to do is to decide which type of magazine the advert would be placed in as this is very important in engaging with the target audience - it is important that the particular magazine is known to be consumed by the specific target audience the artist is aimed at as this will successfully promote them. E.g. an advertisement for 'The Beatles' printed in an RnB music magazine would be pointless as the specific audience who consume 'The Beatles' are unlikely to consume an RnB magazine and the RnB fans who consume the magazine are unlikely to be persuaded to buy anything to do with 'The Beatles' as they do not enjoy this genre of music.
I have defined my target audience as people of various ages who listen to popular chart dance music so therefore I would choose to place an advert in a magazine which these people consume - which would be a popular magazine containing information about dance magazine or chart magazine. I would also choose a magazine aimed at mixed genders as I have defined the target audience as being both males and females.
Magazines I have found that are targeted at mixed genres of various ages who are interested in chart music and/or dance music:
http://www.djmag.com/ - DJ mag is a UK dance music magazine. It seems to be aimed at both genders of various ages. However, it seems to be about the technical side of dance music therefore is probably aimed at DJs and people who are interested in music technology as it
includes tips on mixing and software that includes material for DJs and mixers to use. However, it does include a Chart and Review section on the website but in looking at this I have noticed that all the music that has been reviewed is of a pure dance music genre and the artists are specifically just dance music artists and not recognised or popular names. Also, the image of the current front cover of the magazine includes a head shot of an unrecognised face, (in the charts) and he is male - and seems to be a DJ or producer rather than somebody who is currently in the charts with his face in lots of magazines - which would be the case for my artist. In conclusion, altho
ugh the magazine seems to be aimed at both genders, perhaps though more male, and is about dance music it would be the wrong magazine to place an advert for my artist in as the genres of dance music are different (the songs my artist would produce are more 'chart/pop dance' whereas the music that 
is advertised in this magazine are targeted at people who are interested in pure dance music and more the technical aspect.) Therefore, it would be breaking the conventions of the magazine to advertise a chart/pop dance song and will probably not attract many of my target audience as they probably do not consume this magazine and the people who do consume this magazine will most probably prefer pure dance music. - Basically artists advertised in this magazine are the faces behind dance music, whereas my artist is a face of the music (celebrity).http://www.smashhits.net/ Smash Hits magazine contains adverts and information about current artists in the charts, however looking at the website it has now combined with Heat magazine to create a similar magazine instead of previously being a magazine itself - after reading more information about the magazine I have found out that it has closed after been a victim of the rise of digital media. The website, and image of the magazine, contains the latest gossip about celebrities, interviews with current chart toppers and a top ten chart predictor. Therefore, the magazine (if Heat magazine is the 'new' Smash Hits) will contain the same type of context (as the website is advertising the magazine after all) and therefore will contain advertisements advertising simi
lar artists to the artist I am promoting. This means that the target audience I am aiming at consume this magazine as the artists published in this magazine are chart/pop dance artists. However, the girlie colour scheme used on the website (purples and pinks) and the fact that celebrity gossip is included in the magazine suggest that it is aimed at a female audience rather than a mixed gender audience so therefore it may not be wise to publish an advert in this magazine as the males of my target audience may not see this. However, it will be hard to find a magazine which is aimed at both genders and also includes interests and genres of music that my target audience would consume. The website also seems to be aimed at a teen girl audience as the lip gloss samples and language and colours used suggest this so although the magazine seems to be consumed by some of my target audience, all of my target audience may not consume it as it seems to be aimed at teenage girls.-In spending much more time searching the net and browsing shops I failed to find any magazine that is aimed at my specific target audience overall. Therefore I will have to create an advert for a magazine that I have 'created' myself and only use the actual artist advertisements, for chart/pop dance artists, in other magazines for inspiration and to define the conventions of these adverts to use in my own work.
The name of my magazine will be 'Influence' as I think that this is a modern, catchy name for a magazine and also connotates to the content which is in the magazine - The magazine will contain text about chart artists including fashion, gossip and interviews, including men's fashion and sport information so the magazine appeals to a male audience as well as female, and therefore these artists are being reflected to have an influence on the audience itself who will be consuming these artists in the ways in which the magazine portrays them. For example - A good review about a certain artist in the magazine about a particular album by them will encourage the audience to go and buy this album, but if it was a bad review they audience may be reluctant to consume this album - therefore creating an influence. The aim of my advertisement will be to influence the audience to consume material by the artist I am promoting.
Magazine Advertisement Analysis
This magazine advert is a full page poster advert. It is likely to be found towards the end pages of the magazine as this is usually where music reviews and chart listings are located. It consists of a large image of the artist (Madonna) performing during her tour. The colours have been edited to show her in pink, orange, black, white, yellow, blue and purple. This blends in with the background which is also multicoloured. She looks attractive and is wearing interesting clothing and looks very confident which suggests that her tour will be entertaining - which is successfully promoting the tour as people will be persuaded to go. The slight low angle also reflects her confidence and dominance whilst still being flattering. The artist's name (Madonna) is placed slightly to the lower part of the poster but is the text that is placed first and nearest to the middle of the poster overall which helps to make it eye-catching. The font itself is basic, large and rounded - creating a fun, but also eye-catching, bubbly feel. It uses the same colour scheme which is used as the image's background and overall image colour. The title of the tour is in the same font and uses the same colour scheme but is remarkably smaller in size, therefore ensuring that the name of the artist is most eye-catching - which immediately draws the audience to the poster as they will see the name of the artist (who they supposedly will like) first and will be drawn to read the rest of the poster (basically, the name of the artist is the most important piece of text as it will be this that attracts the audience as well as the main image.) The name of the tour, 'Sticky and sweet', links with the colour scheme as the colours are like 'sweet' colours. The vertical and horizontal lines used create a unique, unusual, and together with the colour scheme and image, an 80's 'disco' feel which is important to note as Madonna was really well known in the 1980's and her music is usually dance or disco music. The rest of the font is placed in front of a black background, which is placed overall to the bottom of the image. The rest of the font is in white and yellow so it still stands out over the black background but also does not direct the audience's attention from the artist name and image as this font is smaller and not multi-coloured, just basic white and yellow. Logos of websites, TV companies and radio companies are placed in a line which reflect the fact that it is a magazine promotional advert. Text containing the website is also placed underneath this to promote the website which will obviously give further details about the tour. A small image of her album cover is placed to the left of the poster. This advert would probably be found in similar magazines as to which my artist's advert would be found in - chart music, gossip and dance music magazines such as Heat magazine and Closer magazine.
Overall I really like this poster as it is eye-catching and bright. It really reflects the genre of the music as being fun,bubbly, disco/dance and light-hearted. This colour scheme and overall idea however would be too bright and 'cheerful' looking for the song that my artist sings in the music video and probably all her other music, but I could use the idea of different colours and fonts reflecting the genre of the music in my own work and I will aim to make the artist as attractive as possible to appeal to the audience.
This magazine advert also uses the multicoloured colour scheme but this time with the artist in front of the colours, not engaging with them in any way. The artist is stood, obviously outside -suggested by the grim building he is next to, wearing a plain black jacket and dark jeans - also suggesting he is outside - in the night looking very serious with his hands in his pockets. He is not engaging with the audience in anyway as he is looking away from the camera but because of his serious stance and serious expression the audience are attracted to this image, wondering why he is so serious. This also suggests what the music is like - probably slow, serious and meaningful. The overall image takes up the full half page and again the advert would probably be found towards the end of the magazine near where music reviews and chart lists are usually placed. The main text is, like previously, the name of the artist - it is the largest text and placed at the top of the image therefore showing this. The font itself in in white and a stencil/army type font which also reflects the serious mood. The white colouring ensures the text stands out against the background. The other text is placed underneath the artist name in smaller font to the bottom left of the image and is also in white to ensure it stands out. Text includes a website to view and a telephone number to call for more information of the tour and how to book tickets to the tour. Overall, the serious dark mood of the image is made to stand out and be eye-catching using the multicoloured lights. This advert would probably be found in a more indie magazine such as NME, or a magazine aimed at older people as the serious feel reflects this idea.
Overall I think this advert reflects the mood of the genre of music sucessfully in the artist's stance and expression but because of the dark colouring in the background and the artist's costume the artist does not stand out as much as he should which would catch the audience's eyes more. I also think that the advert should be larger to ensure it is more eye-catching, especially as it lacks in the artist being eye-catching and lacks a fun, exicting feel. I feel that the advert almost makes the tour seem boring as it is too serious and not a very exciting image, but then again the advert is probably aimed at a more mature audience.
This magazine advert looks cool and breezy. Again the name of the artist is dominant - placed at the top of the image in the largest font. The font colour is a palish blue colour and reflects the 'cool' and fresh feel of the advert. However, the font used is elegant and old fashioned which ensures that is visually pleasing to look at and adds a classy feel. The rest of the font is remarkably smaller and is placed in columns to the right of the main image and underneath the artist's name. The places of the tours are in the same colour as the artist's name making them stand out more than the not as bold black font with phone numbers underneath these. The font underneath this to the bottom of the image is also in black and in even smaller print - which includes phone numbers and website addresses which will be used to book tickets for the tour and view more details of the tour. At the bottom of the advert a blue bar, the same colour as the artist font, stretches along the bottom with text informing the audience that 38 tours have sold out (in black and white font to stand out) - this is a method used to 'panic' the audience into buying tickets and also reflects how popular the tour is making it seem an exciting, cool and popular place to go to. The image of the artist (Peter Andre) shows him sat coolly on a pure white chair - suggesting he is wealty as the chair looks expensive. He is shown looking visually attractive with his white shirt - which also links in with the colour scheme and 'cool' feel to the advert - unbuttoned at the top to show a toned, tanned body. He is looking to the right, not at the camera (not engaging with the audience) with a 'sexy' expression with narrowed eyes. This draws the audience in as they are curious to find out more about him - as the fact that he is looking away from the camera in such a way makes him seem mysterious. The image of him fades subtly into the pure white background. There are two smaller images of two albums that can be comsumed by the artist at the time of the advert therefore advertising the album.
Overall I think this advert reflects the cool, RnB genre of music which Peter Andre releases. The whole feel of the advert is breezy and cool because of the pure white background and light blue colours. It is a reffeshing and eyecatching advert and does not specifically advertise one of his songs alone but him as an artist and his music overall. I could use the fact that colours and space are used to create the feel of the music in my own work - considering what colours and shapes I would associate with the artist's music that I am promoting.
Conventions
In analysing the magazine adverts I have defined conventions which I will use in my own work:
* Large dominant photo of the artist.
* The colour scheme and fonts used reflect the genre of music the artist releases.
* The name of the artist is the largest text and stands out.
* The artist looks as visually attractive as possible.
* The websites of the artist and/or the tour dates are included.
* A contact number is included for booking tour tickets.
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