In creating my magazine advert I had to create two separate adverts as I had chosen to include a tour date advert and an advert for the promotional package. This was because I wanted to show the artist in two lights to make her seem more attractive and appealing to the audience: one way I want to portray her is elegant and classy - which is shown in the promotional package advert, and fun and wild - which is shown in the tour advert. I took into consideration the conventions of adverts to ensure that it looked as realistic as possible.
Stages Of Creating My Tour Advert
1. I uploaded the image onto the same website I used in editing the image for my album cover: Picnik.
2. I used the cropping tool to crop the image to where I wanted and where I thought it would look best: in this case just below the thigh and above the head.
3. I used the 'doodle' tool to go around the background in white so that I was later able to copy and paste the image easily onto a white background.
4. I edited the contrast and brightness using the exposure tool.
5. I edited sharpness and added some grain to the image accordingly. I also used the program Ulead Photo Express to add in a few slashes of colour to make the image more eye-catching.
6. Using Ulead Photo Express I added, and edited, the text to be as visually attractive and realistic a possible.
7. Also using Ulead Photo Express I pasted images of record labels and the black banner in.
- Here is the tour date advert I created. It includes the conventions of tour date adverts: an image of the artist, large text showing the artist's name, the dates of the tour, places of the tour, contact numbers, websites and record label logos. The black bar at the bottom of the advert is typical of a tour advert and also ensures the text stands out as the font is white. The image of the artist is bright, so blend in with the background which is plain white, so therefore stands out. The image of her is large and dominant. She is singing into a microphone not looking at the camera - which is not engaging with the audience but instead showing her in action obviously on tour so this is appealing to the audience as she looks active and engaged in her performance therefore her tour is reflected as being interesting and she is reflected as being very into her work. She is wearing a bright pink bikini and a ripped grey top which connotate to her 'wild' fun personality which will be interesting to watch at a show. As well as her skimpy outfit - which will also make her seem attractive (again appealing to the audience) - which shows her as being active during the tour (as her shirt is ripped which seems as if she has got too hot and therefore it is ripped to cool her down) she is also covered in baby oil which gives her a 'sweaty' wet look as if she is really hot from dancing and singing at her tour, again reflecting her as a good performer. I have used a large, distorted font for the main text of the artist's name. I firstly placed a black shadow of this text and then placed the colourful text subtly over this to make it stand out even more. The colour I have used for the text is a gradient fill which blends from a bluey green to a pink colour. This stands out and also undertakes a 'girlie' feel which links with the artist being female and also suggest the type of music performed - girlie dance music. The fact that the artist text and image of the artist are located to the left and right of the image create a feel of these surrounding the other text, which makes them both seem dominant and they stand out. I used a pink colour for the names of the tour places to again add a girlie feel. The contact numbers and dates are in black as I found this a convention of tour adverts. I have also used small neon coloured patterns on some parts of the image of the artist so that it links in with the main artist text and also creates a fun 'dancey' bright feel which I wanted.
-Here is the album advert which advertises the album 'She-wolf.' I have used the same image as the front cover for the album as the main background image and cropped it so that the face of the artist is clear. I have also edited the saturation so that it is in black and white which creates a classy, elegant feel - the opposite of the tour date advert which is what i wanted to do as it reflects the artist in two different views therefore ensuring she is attractive to men in the tour date advert but also woman wish to look like her in the second advert as she is seen looking classy, pretty and elegant. I have included the conventions of other media texts within this advert, including the large font size used for the artist's name, the small image of the album cover - with 'in stores now' placed above this and the large noticeable image of the artist. The black and white colour scheme add a more mature classy feel to the image, as with the tour date advert it creates a fun, bubbly feel - both images reflecting on different personalities of the artist therefore making her more appealing to a wider audience range. The white bar at the bottom of the image blends in with the main image which is a convention of adverts as many adverts do this. The fact that I have used the same image as the album cover will attract the audience as they will recognise the image from the album cover therefore the artist will stick in their mind and seeing the large black and white recognisable image will provoke a memory of seeing her before.
- Here is the full page advert. I decided to use two adverts together because this is a convention of music/artist adverts. It also enabled me to show the arist in two different lights - fun and bubbly and mature and classy.
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